Market Research: What It Is & How to Do It
Learn to do market research, the process of gathering information about your target market and customers.
Articles & Source
CMS Market Share Trends: Top Content Management Systems (May 2025) via @sejournal, @theshelleywalsh
An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.
The post CMS Market Share Trends: Top Content Management Systems (May 2025) appeared first on Search Engine Journal.
8 Best AI SEO Tools for 2025 (Tested Firsthand)
I tested the top AI SEO tools and shortlisted 8 of them. Read this guide to explore their features and choose the best option for your needs.
My 11 Favorite ChatGPT Alternatives for 2025 (Tested Manually)
I tested the top ChatGPT alternatives and shortlisted 11 of them. Read this guide to explore their features and choose the best option for your needs.
Clarke’s Law (part 2)
All sufficiently advanced technology is now widespread. Batman used to have gadgets that gave him an advantage over his adversaries. And Henry Ford had machines that allowed him to produce items far cheaper than the competition. Now, almost all technology magic is widely available and cheap. Technology has been the engine of cultural and economic
Google’s Official Advice On Optimizing For AI Overviews & AI Mode via @sejournal, @MattGSouthern
Google publishes blog posts with official tips to make your content perform well in AI search features like AI Overviews & AI Mode.
The post Google’s Official Advice On Optimizing For AI Overviews & AI Mode appeared first on Search Engine Journal.
Google AI Measurement Upgrades Announced At Google Marketing Live via @sejournal, @brookeosmundson
Google Ads launches new AI-powered measurement tools to help marketers of all sizes prove performance, boost ROI, and better use first-party data.
The post Google AI Measurement Upgrades Announced At Google Marketing Live appeared first on Search Engine Journal.
Google Announces Largest Ads Bidding Update In Over A Decade via @sejournal, @brookeosmundson
Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding eligible queries without changing audience targeting.
The post Google Announces Largest Ads Bidding Update In Over A Decade appeared first on Search Engine Journal.
How To Measure Topical Authority [In 2025] via @sejournal, @Kevin_Indig
As AIOs take over SERPs, topical authority becomes more critical. This article explains how it works and what signals actually influence visibility.
The post How To Measure Topical Authority appeared first on Search Engine Journal.
Stop Focusing On Google, It’s Time to Focus On Being Visible via @sejournal, @wburton27
Your customers are searching across ChatGPT, Reddit, Pinterest, and more. Is your brand showing up where it counts?
The post Stop Focusing On Google, It’s Time to Focus On Being Visible appeared first on Search Engine Journal.