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Articles & Source
Squeaky wheels
One strategy is to spend time finding the one wheel and address it. The better approach is to realize that if there’s one wheel that’s squeaking, it’s likely that all the wheels need lubrication.
Uphill and downhill challenges
There’s a big hill near my house. Sometimes, a bicyclist will really pedal hard on the downhill. It’s good for the ego. It’s also crazy dangerous, since braking and steering become much more difficult, and high speed gives you less time to react. And sometimes cars rev their way up the hill, with the drivers
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria via @sejournal, @martinibuster
Google confirms that Recipe Rich Results and text search results select images using different criteria.
The post Google’s Update To Recipe Structured Data Confirms A Ranking Criteria appeared first on Search Engine Journal.
Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.
Newly Released Data Shows Desktop AI Search Referrals Dominate via @sejournal, @martinibuster
New data shows that AI search traffic overwhelmingly comes from desktop devices rather than mobile.
The post Newly Released Data Shows Desktop AI Search Referrals Dominate appeared first on Search Engine Journal.
Social Media As A Customer Service Tool: Trends And Best Practices via @sejournal, @rio_seo
Social media has become a frontline customer service channel. Here’s how brands can meet rising expectations and respond with care, speed, and strategy.
The post Social Media As A Customer Service Tool: Trends And Best Practices appeared first on Search Engine Journal.
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search via @sejournal, @martinibuster
A respected SEO expert calls out marketers who overstate the complexity of Google’s AI search
The post Respected SEO Rockstar Deconstructs SEO For Google’s AI Search appeared first on Search Engine Journal.
WordPress Plugin Platform Offers Proactive Security Scanning via @sejournal, @martinibuster
New security platform announced by Patchstack enables plugin developers to maintain a proactive security approach against vulnerabilities
The post WordPress Plugin Platform Offers Proactive Security Scanning appeared first on Search Engine Journal.
On burning bridges
Building a bridge is far more difficult than maintaining one. While it’s tempting to imagine that we’re always racing forward, it’s far more likely we’ll benefit from traveling over this bridge again one day soon.