Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
Articles & Source
Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? via @sejournal, @navahf
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today.
The post Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? appeared first on Search Engine Journal.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
Google Antitrust Case: AI Overviews Use FastSearch, Not Links via @sejournal, @martinibuster
Google antitrust case shows that AI Overviews does not use links in its ranking algorithm
The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.
Rankings and flavors
Here’s a quick tactical riff about how we name things. It’s worth considering that: If you’ve got four initiatives going on, numbering or even lettering them can’t help but communicate a priority to others. Considering flavoring them instead. When there’s an orange, a blue and a pink project, we can see that they’re separate and
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 via @sejournal, @samanyougarg
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves.
The post 8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 appeared first on Search Engine Journal.
Google Quietly Raised Ad Prices, Court Orders More Transparency via @sejournal, @MattGSouthern
Google raised ad prices incrementally through internal « pricing knobs » that advertisers couldn’t detect, according to federal court documents.
The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared first on Search Engine Journal.
Apple to launch AI search for Siri in 2026: Report
Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
What To Expect AT NESS 2025: Surviving The AI-First Era via @sejournal, @NewsSEO_
Prepare for the future of SEO and learn how to survive the AI-first era at NESS October 2025 with top industry insights.
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