New Google Ads diagnostics tool for cart data tracking is here
Google’s new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.
Articles & Source
Google unifies Local Services Ads under new Verified badge
Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and consumers.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google Ads demographics: A deep dive into targeting and exclusion
Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.
Agency-grade PPC audits: How to turn reports into growth roadmaps
Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.
Technical SEO for GenAI: How bots see, crawl & rank your brand by Edna Chavira
Discover the new audit signals, rendering issues, and mobile UX factors that impact how GenAI bots evaluate your site.
The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform via @sejournal, @coreydmorris
Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel.
The post The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform appeared first on Search Engine Journal.
You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
Quality Audiences: Why Lower Traffic Might Be Better via @sejournal, @rio_seo
Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.
The post Quality Audiences: Why Lower Traffic Might Be Better appeared first on Search Engine Journal.
Affiliate cloaking is behind 45% of fraud – here’s how to beat it by Bluepear
Affiliate cloaking fakes results and drains your ad spend without a trace. Learn how to uncover the fraud affiliates don’t want you to see.