Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it
User queries are longer, deep clicks are rising, and creators who offer rich, trusted content will benefit most, Reid said in an interview.
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Google Ads Performance Max gets asset and channel reporting
Google Ads upgrades bring bulk reporting, ROI columns, diagnostics, and more to help you fine-tune Performance Max campaigns
Google Ads Adds Deeper Performance Max Reporting via @sejournal, @MattGSouthern
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface.
The post Google Ads Adds Deeper Performance Max Reporting appeared first on Search Engine Journal.
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
Google adds ROI insights to Meridian marketing mix model
You can now factor in pricing, promotions, and long-term effects as Google’s Meridian evolves into a smarter tool for budget decisions.
Thriving in AI search starts with SEO fundamentals
Good SEO fuels AI answers. From strategy to structure, see how to evolve your approach for visibility across AI platforms.
AI Max in action: What early case studies and a new analysis script reveal
See how Google’s AI Max performs in travel, fashion, and B2B campaigns – and get a script to speed up analysis and reporting.
Google AI Mode Gets Visual + Conversational Image Search via @sejournal, @MattGSouthern
Google adds visual search to AI Mode, letting you use images and natural language in one conversation. Rolling out in U.S. English.
The post Google AI Mode Gets Visual + Conversational Image Search appeared first on Search Engine Journal.
Squarespace Rolls Out New AI Tools For SEO And Design via @sejournal, @martinibuster
Squarespace announced new AI-powered tools for SEO, AI-search visibility, and identifying growth opportunities
The post Squarespace Rolls Out New AI Tools For SEO And Design appeared first on Search Engine Journal.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.