How AI Overviews are impacting ad position and the fight for top spot by Adthena
Ad position is critical. New data reveals how Google AI Overviews affect paid search visibility and CTR.
Articles & Source
ChatGPT SEO: How to Show Up in ChatGPT Responses
Learn how to do SEO for ChatGPT to appear in more ChatGPT responses for your target audience.
The red zone, wasted
Sports cars have a tachometer, a gauge showing how close the motor is to melting down. When the revs enter the red zone, performance is enhanced–for a while. Do it too much or for too long, and you’ll burn out. In our work, there are two sorts of red zones. Athletes know that the last
Here’s your copy of our Martech for 2026 report — free and ungated
It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: It includes all the latest data from our AI & Data in Marketing survey conducted a…
How to Track AI Overviews with Semrush
AI Overviews are gaining popularity and impacting brand visibility. Learn how to research and track your AI Overview visibility with Semrush.
Black Friday 2025: More expensive, still engaging
Black Friday 2025 shows rising ad costs but strong engagement, making post-click optimization more crucial than ever for advertisers.
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google Analytics.
Google adds Search Partners segment to PMax reporting
Google Ads reporting now reveals how much PMax spends on Search Partners and whether that traffic is actually driving value.
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.