The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
Articles & Source
AI Content Marketing: What It Is & How to Get Started
Discover how AI tools can streamline your content marketing so your team creates better content in less time.
How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.
The post How Google Discover REALLY Works appeared first on Search Engine Journal.
How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.
10 Effective Content Marketing Tactics for 2025 and Beyond
Content marketing tactics are ways to reach and engage target audiences through blog posts, videos, etc.
How to Turn Every Campaign Into Lasting SEO Authority [Webinar] via @sejournal, @hethr_campbell
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
The post How to Turn Every Campaign Into Lasting SEO Authority appeared first on Search Engine Journal.
Beyond the checkbox mindset
So many bits of information are flying around. Emails to us, articles, posts, videos, updates, memos, meetings, books… The most common (and apparently efficient) approach is to quickly look over the new information. If it confirms what you already know, check it off. If it contradicts what you believe, find a reason to ignore it.
How to Get Ahead in AI Search with Semrush
See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites via @sejournal, @MattGSouthern
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal.