Tactics are tempting. We can lean into them, invest, build our skills and count on results. Strategies are more elusive. And a mismatch between strategy and tactics leads to wasted effort. In this 2 x 2 grid, you can see how easy it is to get stuck. The worst outcome is a misguided strategy supported
There’s a difference between ‘rich’ and ‘richer’. And ‘fit’ and ‘fitter’. The problem with a pre-amp that goes all the way to 11 isn’t that it’s louder. The problem is that very soon, the person who bought one of these will want one that goes to 12. Living in the liminal space is unstable. When
A WordPress plugin that enables users to scrape other sites and publish their content contains a critical vulnerability
The post WordPress Scraper Plugin Compromised By Security Vulnerability appeared first on Search Engine Journal.
Salesforce Connections is one of our favorite events to chat with our customers, learn from the great sessions, and even speak at. Check out our favorite things about the event.
The post What We’re Looking Forward to at Salesforce Connections appeared first on Litmus.
Discover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including Semrush Market Explorer and Semrush Traffic Analytics.
Your video strategy isn’t working unless it’s search-friendly. Get real tactics to boost visibility where it matters.
The post The Intersection Of Video SEO And Social Media: Tactics To Win appeared first on Search Engine Journal.
In a huge bag of chips, each individual chip isn’t worth as much as if there’s only a few. On a long vacation, each day might feel less precious than on a short one. This is an invented construct. Our perception and embrace of time and the available alternatives is up to us. If it’s
Google engineer’s testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
The post Googler’s Deposition Offers View Of Google’s Ranking Systems appeared first on Search Engine Journal.
Google’s Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site’s performance.
The post HTTP Status Codes Google Cares About (And Those It Ignores) appeared first on Search Engine Journal.
