ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
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Holiday ecommerce to hit record $253 billion – here’s what’s driving it
Mobile, AI, social media and big discounts are transforming how Americans shop online this holiday season, according to Adobe’s forecast.
Meta cuts political ads across the EU
Meta’s EU-wide suspension of political and social issue ads will reshape how advertisers engage voters and advocate under new rules.
PPC in the age of zero-click search: How to stay profitable
Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search.
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google’s update give advertisers more precise control over which programmatic buyers can bid on their inventory.
What Our AI Mode User Behavior Study Reveals About The Future Of Search via @sejournal, @Kevin_Indig
Here’s what 250 AI Mode sessions reveal about search: Users stay inside, clicks vanish, and visibility replaces traffic as the real currency.
The post What Our AI Mode User Behavior Study Reveals About The Future Of Search appeared first on Search Engine Journal.
Consumers don’t trust the first search result – and AI use surges: Survey
With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.
[TODAY] Live Generative Engine Optimization training with Will Scott
Don’t miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest.
Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered
Discover key social media marketing principles that prioritize authentic communication to resonate with your audience effectively.
The post Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered appeared first on Search Engine Journal.