Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
Articles & Source
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.
Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? via @sejournal, @MordyOberstein
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider.
The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? appeared first on Search Engine Journal.
7 local SEO wins you get from keyword-rich Google reviews
Discover how keyword-rich Google reviews can boost your local visibility, engagement, and conversions – plus templates to help you.
Google Is Not Diminishing The Use Of Structured Data In 2026 via @sejournal, @martinibuster
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026.
The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.
A good business vs. a useful idea
Ideas open doors, lead to connections and make things better. But not all good ideas are good businesses. Crop rotation is a good idea. So is sous vide cooking and the sport of juggling. But these aren’t good businesses. A business thrives when it can charge a premium–selling something for more than it costs. That
How To Cultivate Brand Mentions For Higher AI Search Rankings via @sejournal, @martinibuster
AI search results tend to recommend sites that are recommended by other sites, which makes cultivating brand mentions a key SEO strategy.
The post How To Cultivate Brand Mentions For Higher AI Search Rankings appeared first on Search Engine Journal.
The pursuit of wonder
This is a bonus post about a couple of my hobbies. We will return to our regular scheduled post tomorrow. Wonder is the feeling we have when our experience extends beyond our expectations. It’s uniquely human, and available whenever we can create the conditions for it to occur. Wonder is a fine place to do
Google AI Overviews Appear On 21% Of Searches: New Data via @sejournal, @MattGSouthern
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
The post Google AI Overviews Appear On 21% Of Searches: New Data appeared first on Search Engine Journal.
Google adds asset-level reporting to display campaigns
Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.