Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google told us this is a « minor update to our rater guidelines with small clarifications and a handful of new examples. »
Articles & Source
Google Tag Manager adds event parameters to Ads and Floodlight tags
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
Marketers aren’t ready for GEO: Survey
Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.
What Are Keywords? Intro + How to Find and Use Them
Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
