Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
Articles & Source
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
Google Modifies Search Results Parameter, Affecting SEO Tools via @sejournal, @MattGSouthern
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console.
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Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success via @sejournal, @dannydenhard
The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment.
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Google Search rank and position tracking is a mess right now
Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.
AI B2B Marketing Has Limits: Why Humans Still Matter
AI can draft content and score leads, but it can’t build trust or read the room. Here’s why the human side of B2B marketing still matters.
From reactive to proactive: How AI protects and amplifies executive brands
Protecting your brand means moving beyond old ORM tactics. See how AI helps enhance monitoring, SEO, and proactive content creation.
WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit via @sejournal, @martinibuster
Court rulings enable WP Engine to proceed with nine claims and are given the chance to amend five others.
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