A 5-step framework for year-end PPC reports that resonate with leadership
Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.
Articles & Source
Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates we’ll see in the…
How to use LinkedIn targeting in Microsoft Advertising
Here’s how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
AI-Generated Content Isn’t The Problem, Your Strategy Is
AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted.
The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.
Google’s Recommender System Breakthrough Detects Semantic Intent via @sejournal, @martinibuster
Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube.
The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.
Who eats lunch first
Consider the role of status in just about all human interactions. It begins at a primal level–every species cares about access to food and resources. We share a prehistoric history of status based on strength. But civilization is about awarding status on something other than violence. So there is the status that comes from being
Reddit Introduces Max Campaigns, Its New Automated Campaign Type via @sejournal, @brookeosmundson
Reddit introduces Max campaigns, a new automated campaign type designed to simplify setup, improve performance, and provide deeper audience insight for advertisers.
The post Reddit Introduces Max Campaigns, Its New Automated Campaign Type appeared first on Search Engine Journal.
Google Ads upgrades Creator Partnerships with search and management tools
Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale.
2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
Microsoft CEO, Google Engineer Deflect AI Quality Complaints via @sejournal, @MattGSouthern
Microsoft CEO Satya Nadella urges moving beyond “slop vs sophistication,” while Google engineer Jaana Dogan frames AI criticism as burnout.
The post Microsoft CEO, Google Engineer Deflect AI Quality Complaints appeared first on Search Engine Journal.