Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
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OpenAI says ChatGPT ‘ads’ weren’t ads
ChatGPT execs said the ads were ‘either not real or not ads’ before admitting the company ‘fell short’ with an app suggestion feature.
LLM Payments To Publishers: The New Economics Of Search via @sejournal, @MattGSouthern
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Elevate your expertise: Submit a compelling session proposal for SMX Advanced
SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Understanding carriage
The announcement of the planned Netflix acquisition of Warner Bros, one of the last remaining major studios, is shedding light on a key issue we often overlook when thinking about culture, creativity and creation. Carriage is the term for the method that books, movies, TV shows and other media get from the producers to the
9 SEO Best Practices to Help You Rank Higher
SEO best practices include building topical authority, optimizing for conversational queries, and more.
Avoiding the toxic status loop
Organizations and cultures are build on affiliation and organized by status. And that status never stays stable. There’s a status loop in some suburbs in how the front lawn looks. A nicely kept yard gets a nod of approval from a neighbor and might be rewarded with a higher resale price. And so one nice
Actions and beliefs
It’s tempting to believe that our actions follow our beliefs. That’s what we do, it seems, and so others must as well. In fact, just about always, our beliefs arise as a result of our actions. If you want to change what people believe, change how they act.