Of course, a book with a title like this gives us pause–when we think of marketers, we don’t ordinarily think about Jerry, Phil, Bobby and the rest of the crew. But that’s one reason why the insights are so profound. Marketing isn’t hype or hustle or scamming. It’s not spam or manipulation either. We already
A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter.
Want to grow your copywriting business with AI? Swipe 10 use cases from pros –drafting, automation, research & content systems that work.
The post 10 ways your peers and mentors are using AI today – swipe them to grow your copy business appeared first on Conversion copywriting & messaging.
The most useful definition of quality: It meets spec. The hard part isn’t putting in enormous effort to somehow beat the spec. The hard part is setting the spec properly. If you’re not happy with the change you’re making and the customer experience, change the spec. And when you meet spec, ship the work.
The worst sort of powerlessness happens when we’re seduced into doing it to ourselves.
A costly landing-page mistake taught PPC expert Dale Olorenshaw the power of honesty, process, and calm leadership when things go wrong.
Pew’s data shows YouTube and Facebook lead U.S. social media use, while TikTok, Instagram, WhatsApp and Reddit grow and newer platforms remain niche.
The post Pew: 84% Of Adults Use YouTube As Platform Growth Continues appeared first on Search Engine Journal.
Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening.
The post Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold appeared first on Search Engine Journal.
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
This week’s SEO Pulse examines the updates influencing how brands monitor demand, attribute growth, and navigate evolving AI-driven SERP experiences.
The post SEO Pulse: Gemini 3 Arrives & Adobe Buys Semrush appeared first on Search Engine Journal.