What is AI, actually, and how is it affecting SEO?
Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.
Articles & Source
What Google’s 2025 Year in Review Tells Us About the Future of PPC via @sejournal, @brookeosmundson
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.
Google Tests Social Channel Insights In Search Console via @sejournal, @MattGSouthern
Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.
The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.
Why LLM perception drift will be 2026’s key SEO metric
New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.
OpenAI says ChatGPT ‘ads’ weren’t ads
ChatGPT execs said the ads were ‘either not real or not ads’ before admitting the company ‘fell short’ with an app suggestion feature.
LLM Payments To Publishers: The New Economics Of Search via @sejournal, @MattGSouthern
Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.
The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Elevate your expertise: Submit a compelling session proposal for SMX Advanced
SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
Understanding carriage
The announcement of the planned Netflix acquisition of Warner Bros, one of the last remaining major studios, is shedding light on a key issue we often overlook when thinking about culture, creativity and creation. Carriage is the term for the method that books, movies, TV shows and other media get from the producers to the