LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care. The change incentivizes advertisers to pay…
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is when Google limits how…
Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Analyst, From the Future (Remote) Salary: $70,000 Monitor SEO…
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications are currently not returning results for many searchers. The issue seemed to start a couple of hours ago, but now is getting worse and happening for more…
Google addresses concerns about AI overviews, while continuing to claim they lead to higher user satisfaction and more clicks. The post Google To Limit AI Overviews For “Nonsensical” Queries appeared first on Search Engine Journal.
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because of their new features…
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of…
Take your Facebook Page to the next level. Learn how to effectively promote it and reach a wider audience for your business. The post 8 Ways To Promote Your Facebook Page Successfully appeared first on Search Engine Journal.
Learn how to map out the entire customer journey to improve your marketing and customer experience.