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Articles & Source
How To Measure the Value of Your Audience (in Real Money)
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
What Is Sponsored Content? An Explanation + How to Get Started
Discover how to choose the right partners and platforms, so you can get started with sponsored content.
The Best SEO Conferences For 2024-2025 (Virtual And In-Person) via @sejournal, @lorenbaker
SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend.
The post The Best SEO Conferences For 2024-2025 (Virtual And In-Person) appeared first on Search Engine Journal.
How to Change User Agents in Chrome, Edge, Safari & Firefox via @sejournal, @vahandev
SEO professionals can change their browser’s user-agent to identify issues with cloaking or audit websites on different devices. Learn the process here.
The post How to Change User Agents in Chrome, Edge, Safari & Firefox appeared first on Search Engine Journal.
Did you see it in the theater?
We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply visited the website. Book publishers and editors seem to focus on selling copies on paper, sold in independent bookstores. They spend as little
How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips via @sejournal, @getStay22
Discover expert tips on how to increase website traffic after the latest Google update. Boost your online visibility and attract more visitors to your site.
The post How To Increase Website Traffic After The Google Update: 5 Blogger-Tested Tips appeared first on Search Engine Journal.
Email Analytics: How to Measure Email Marketing Success Beyond Open Rate
See how to measure email marketing success using more meaningful analytics than the open rate. Including all the formulas you need to easily calculate them!
The post Email Analytics: How to Measure Email Marketing Success Beyond Open Rate appeared first on Litmus.
Instagram tests unskippable video ads in main feed
Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until…
MozCon 2024 Announcements: AI SEO Tools & Affordable API Plans via @sejournal, @MattGSouthern
Moz unveils AI-powered tools, affordable API plans, and product updates at MozCon. The post MozCon 2024 Announcements: AI SEO Tools & Affordable API Plans appeared first on Search Engine Journal.