Survey: 54% of people look through more search results vs. 5 years ago
What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.
Articles & Source
Why paid search marketers need a growth mindset
Learn why adaptability and continuous learning are key to success in your PPC career and how to cultivate a growth mindset.
5 ways advertisers can prepare for Google’s AI Overviews
With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
New AI-based services aim to help businesses stay ahead of the competition, boost visibility and attract more web traffic.
Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results
Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
Mastering Content Mapping: A Strategic Approach To Boost SEO via @sejournal, @AdamHeitzman
Drive more traffic to your site and turn visitors into customers with content mapping. Keep reading to learn how to make one for your business.
The post Mastering Content Mapping: A Strategic Approach To Boost SEO appeared first on Search Engine Journal.
What does the world owe us?
This question is a trap. It’s based on scarcity and entitlement, and most of all, the world isn’t listening. When more and more people focus on this question, it simply pushes us apart. On the other hand, “what do I owe the world?” opens the door for endless opportunity. When lots of people ask this
How to Become a Lobbyist | Schools, Licenses, Salary & Cost
Do you want to learn how to become a Lobbyist? If yes,…
You’re reading How to Become a Lobbyist | Schools, Licenses, Salary…
Your Guide To Dominating Local Search Marketing via @sejournal, @meetsoci
Unlock the power of local search marketing with game-changing tactics. Stay ahead of the competition and improve your online visibility.
The post Your Guide To Dominating Local Search Marketing appeared first on Search Engine Journal.
SEO In Crisis? Moz Search Scientist Warns Of Challenges Ahead via @sejournal, @MattGSouthern
Google’s AI disrupts organic SEO; search scientist suggests pivoting strategies to commercial queries, local SEO, and better content.
The post SEO In Crisis? Moz Search Scientist Warns Of Challenges Ahead appeared first on Search Engine Journal.