How to build a custom GPT for business (that your team actually uses)
Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week
Articles & Source
TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works via @sejournal, @marie_haynes
See how Google’s TurboQuant breakthrough could unlock real-time semantic search, faster indexing, and more powerful AI-driven rankings.
The post TurboQuant Has The Potential To Fundamentally Change How Search (And AI) Works appeared first on Search Engine Journal.
How to build FAQs that power AI-driven local search
Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms.
Reporting Uncertainty Without Losing Credibility via @sejournal, @bngsrc
Communicate what your data can and cannot prove to avoid costly decisions driven by incomplete insights.
The post Reporting Uncertainty Without Losing Credibility appeared first on Search Engine Journal.
What the ‘Global Spanish’ problem means for AI search visibility
AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice.
Why New Google-Agent May Be A Pivot Related To OpenClaw Trend via @sejournal, @martinibuster
Why Google’s new AI user agent may be tied to shift of resources from Project Mariner To Gemini Agent
The post Why New Google-Agent May Be A Pivot Related To OpenClaw Trend appeared first on Search Engine Journal.
Redundancy and resilience
If it’s important, don’t ask the team to try harder. Instead, create the conditions for ordinary effort to produce redundant outputs that reduce crises. If quality is a problem, look at the system, not the people.
Google Gemini Sends More Traffic To Sites Than Perplexity: Report via @sejournal, @MattGSouthern
Google Gemini more than doubled its referral traffic to websites in two months while ChatGPT declined from its peak, SE Ranking data shows.
The post Google Gemini Sends More Traffic To Sites Than Perplexity: Report appeared first on Search Engine Journal.
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor via @sejournal, @AdamHeitzman
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics.
The post The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor appeared first on Search Engine Journal.
Long odds and unseen differences
“The odds of winning the lottery are the same whether you buy a ticket or not.” This seems nonsensical at first. Obviously, there are lottery winners. Therefore, the odds aren’t the same. Except we’re not mathematicians doing a math problem (at least most of us). Odds are how we navigate the world. When they’re sufficiently