For startups and small businesses that self-fund / bootstrap everything. Not for big-budget businesses. ❌ Do not give away an ebook. ❌ Do not spend money on subscribers from Meta or LinkedIn. ✅ Borrow other people’s lists. ✅ Use a smart lead-gen tool / pop-up on your site. Circa Feb 2018, Copyhackers did a webinar The post How…
Attention Interest Desire Action (AIDA) is a copy formula that uses features and benefits to move prospects through the customer journey. The post Attention Interest Desire Action: Use this to get, and keep, people reading appeared first on Copywriting for startups and marketers.
Many people think that once they’ve designed and built a website they don’t need to do anything else. However, websites need regular and continuous maintenance and redesign. At a minimum, a website should load and display content properly, but to ensure positive user interactions a website must display information clearly and in an interesting way. In the age of…
Many people think that once they’ve designed and built a website they don’t need to do anything else. However, websites need regular and continuous maintenance and redesign. At a minimum, a website should load and display content properly, but to ensure positive user interactions a website must display information clearly and in an interesting way. In the age of…