ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Articles & Source
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
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Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster
Google explains why it doesn’t matter if websites are getting heavier and the takeaway has everything to do with SEO.
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How marketing leaders are getting unstuck from Salesforce by Stitch
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
All the letters
Every writer has all of them. 26 in most Western languages. But no writer knows all the words. That’s the gap where creativity, effort and possibility lie–between the universal letters and the unlimited words. This is an analogy for arenas as diverse as sports and commerce. Sometimes, we work on a project where our competitors
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster
Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters.
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ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
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Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.
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