For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It’s obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO’s default answer to optimizing martech costs? Cut apps. The CIO’s default answer to optimizing martech governance? Cut…
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“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels. Here we’ll de-mystify content distribution, define what it is, best practices, and…
Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way. I put “winners” in…
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing…
Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t…
Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more. It’s not because they aren’t…
Salesforce Connections is almost here! This month, from May 22-23, 2024, innovators in marketing, commerce, and customer engagement will gather in Chicago for this year’s event. And guess what: we’ll be there too! As we gear up for this year’s Connections, we wanted to shine a spotlight on some of the key events and sessions that have us buzzing…
When it comes to WordPress plugins for ecommerce, WooCommerce takes up the majority of the market share. 95.7% of online stores built with WordPress use WooCommerce. The web developers at TheeDigital use WordPress exclusively and often choose WooCommerce over other plugins for websites with online stores. WooCommerce is a free plugin that works seamlessly with WordPress websites. It’s flexible…
When it comes to WordPress plugins for ecommerce, WooCommerce takes up the majority of the market share. 95.7% of online stores built with WordPress use WooCommerce. The web developers at TheeDigital use WordPress exclusively and often choose WooCommerce over other plugins for websites with online stores. WooCommerce is a free plugin that works seamlessly with WordPress websites. It’s flexible…