How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Articles & Source
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric via @sejournal, @tonyadam
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.
AI search loves listicles: What 25,000 URLs reveal about citations by Evertune
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
The night clerk
At 2:30 in the morning, the night clerk at the hotel is a great help if you’ve locked yourself out of your room. But if you want to complain about the hours of the gym, the hotel’s environmental footprint or even their late check-in policy, you’re almost certainly wasting their time. And yours. Every organization
What Google’s UCP Tells Us About Agent-Ready Websites via @sejournal, @slobodanmanic
Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything.
The post What Google’s UCP Tells Us About Agent-Ready Websites appeared first on Search Engine Journal.
Inside AI Citation: Proven Strategies To Get Your Brand Cited via @sejournal, @lorenbaker
Understand the impact of AI citation on brand visibility. Discover what content signals influence AI source selection.
The post Inside AI Citation: Proven Strategies To Get Your Brand Cited appeared first on Search Engine Journal.
Google Ads costs keep rising, but conversion rates improved in 2025
Google Ads is getting more expensive, but advertisers improving conversion efficiency are still finding ways to grow.
The 5-layer framework for measuring GEO performance
AI visibility dashboards can’t answer the ROI question on their own. Here’s how to build a more credible GEO measurement model.
From video tapes to AI: Frederick Vallaeys on the evolution of paid search
Frederick Vallaeys reflects on how PPC evolved from scrappy arbitrage to AI-driven automation—and what marketers risk missing next.
SEO/GEO audits with AI fail without these 3 essentials
AI can scale SEO and GEO audits, but only if your system has the right data, methodology, and human oversight.