March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Articles & Source
SMX Now: The automation drift and how to correct course
Join us May 6 for the second SMX Now, featuring Ameet Khabra on how to spot and stop PPC drift before it hurts performance.
Google adds campaign-level filtering to bulk ad review appeals
Google is giving advertisers more control over policy appeals, helping them speed up reviews and avoid resubmitting outdated ads.
Your homepage matters again for SEO — here’s why
As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion
Agentic engine optimization: Google AI director outlines new content playbook
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
The PACT framework for PPC: How to move beyond ‘it depends’
Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.
The Inbox Decoded: How Mailbox Providers Really Think About Email
Experts from Google, Yahoo, and Microsoft shared how they think about marketing email in an AI-driven era—and how it affects your subscribers.
The post The Inbox Decoded: How Mailbox Providers Really Think About Email appeared first on Litmus.
The AI Slop Loop via @sejournal, @lilyraynyc
New examples show how AI search tools confidently cite fabricated SEO updates, exposing a growing risk in relying on LLM-generated information.
The post The AI Slop Loop appeared first on Search Engine Journal.
Google Is Replacing Dynamic Search Ads With AI Max via @sejournal, @brookeosmundson
Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do before September upgrades.
The post Google Is Replacing Dynamic Search Ads With AI Max appeared first on Search Engine Journal.
Google to retire Dynamic Search Ads in favor of AI Max
Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.