Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
Articles & Source
Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing) via @sejournal, @jeffrey_coyle
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap between appearing in an…
Google On Keyword Fragmentation And User Needs In AI Search via @sejournal, @martinibuster
Google’s Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO.
The post Google On Keyword Fragmentation And User Needs In AI Search appeared first on Search Engine Journal.
Google On AI Search & Why Browsy Queries Favor Full SERPs via @sejournal, @martinibuster
Google’s Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results
The post Google On AI Search & Why Browsy Queries Favor Full SERPs appeared first on Search Engine Journal.
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds via @sejournal, @brookeosmundson
Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.
The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.
Google fixes Search Console’s year-long data logging issue – well, kind of…
The data going forward should be correct but the 50 weeks or so of data in the past will not be fixed.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
How To Run A Webinar Program That Actually Drives ROI
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue.
The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.
7 tools for doing AEO right now
From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers.
Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better via @sejournal, @tonyadam
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.