Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4’s Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
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No deal: Alphabet won’t acquire HubSpot after all
On, on again and now off. It appears that Alphabet’s rumored acquisition of HubSpot isn’t happening, sources say.
Google Simplifies Adding Shipping & Return Policies For Online Stores via @sejournal, @MattGSouthern
Google introduces Search Console feature for online stores to easily manage shipping and return policies.
The post Google Simplifies Adding Shipping & Return Policies For Online Stores appeared first on Search Engine Journal.
Google AI Overviews only show for 7% of queries, a new low
Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.
Amazon expands ad offerings for non-Amazon sellers
Amazon’s lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.
Google Search Console now lets you set your shipping and return policies
Search Console shipping and return settings take precedence over other methods, like structured data.
Mastering SEO account management: The recipe for success
Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively.
Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact [Webinar Recap] via @sejournal, @brentcsutoras
Explore the impact of Reddit on search results and learn strategies to leverage your brand’s presence on this influential platform.
The post Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact appeared first on Search Engine Journal.
How to harness the power of data gathering for SEO
Amid the sea of generic AI content, set your SEO strategy apart with original research. Learn methods and tools for leveraging unique data.
How To Unite Roles and Teams and Scale Your Content Operations
Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.