Users with AI Overviews scroll back up the page nearly twice as often. What that back-scrolling behavior means for how you write your search listings.
The post 846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-search-sessions-show-how-users-pause-scroll-reconsider-before-clicking/575243/