Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @sejournal, @LisaRocksSEM

How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics.

The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.

https://www.searchenginejournal.com/building-an-in-house-ppc-team-why-a-hybrid-model-may-protect-your-ad-spend/569020/