Marketing leaders are grounding SEO in zero- and first-party data to better align content with real-world customer behavior and needs.
The post How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy appeared first on Search Engine Journal.
https://www.searchenginejournal.com/zero-party-data-how-to-use-first-party-insights-to-power-intent-based-content-strategy/568189/