OpenAI’s native shopping in ChatGPT signals a major shift in discovery, attribution, and brand power, according to Viant CEO Tim Vanderhook.
The post The New AI Marketplace: How ChatGPT’s Native Shopping Could Rewrite Digital Commerce appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-chatgpts-native-shopping-could-rewrite-digital-commerce/563323/