Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ppc-pulse-more-apple-search-inventory-exact-match-limits-in-ai-overviews/563733/