Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
Month: janvier 2026
EU puts Google’s AI and search data under DMA spotlight
Google is facing fresh EU scrutiny that could expand access to its search data and Android AI features, potentially reshaping competition.
WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites via @sejournal, @martinibuster
Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites
The post WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites appeared first on Search Engine Journal.
Insulation > power
When energy is cheap, people build buildings that are poorly insulated. It’s faster and cheaper in the short run. In the long run, though, insulation always wins. You invest in it once and get the rewards forever. And of course, this is true for all things, not just buildings. Learning to do it right is
Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality via @sejournal, @MattGSouthern
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and « screwed up » writing quality. He says future GPT-5.x versions will address the gap.
The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.
ChatGPT ads come with premium prices — and limited data
OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in return.
Google research points to a post-query future for search intent
Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever typed.
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ via @sejournal, @MattGSouthern
Google DeepMind CEO Demis Hassabis says Google doesn’t have any current plans for ads in Gemini, as OpenAI moves toward ChatGPT advertising.
The post Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’ appeared first on Search Engine Journal.
From searching to delegating: Adapting to AI-first search behavior
As AI replaces clicks with answers, user engagement moves deeper into the funnel. Here’s how SEO and content strategies must adapt.