Is SEO a brand channel or a performance channel? Now it’s both
AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.
Month: janvier 2026
4 Reasons Your Google Ads Clicks Are Down & What You Can Do via @sejournal, @brookeosmundson
Stop guessing when clicks fall and use a structured process to get Google Ads performance back on track.
The post 4 Reasons Your Google Ads Clicks Are Down & What You Can Do appeared first on Search Engine Journal.
Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster
New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content.
The post Google’s SAGE Agentic AI Research: What It Means For SEO appeared first on Search Engine Journal.
AI ads are neither
Neither AI nor ads. The problem started with search, and was weaponized by Amazon. Display ads go back at least 100 years. A century ago, the idea was simple: Show up in a place where people are offering up attention and tell a story. The advertiser pays the media for the attention they’re using, and
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what’s working now.
Google Ads API v23 brings PMax data, richer invoicing, scheduling
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
When search performance improves but pipeline doesn’t
Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.
The New Content Failure Mode: People Love It, Models Ignore It via @sejournal, @DuaneForrester
Identify the new content failure mode that reveals the utility gap, leading to unseen quality content on AI platforms.
The post The New Content Failure Mode: People Love It, Models Ignore It appeared first on Search Engine Journal.
How to find great writers (and other content marketing struggles)
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.