Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Month: décembre 2025
Review Of 2025: Highlights & Lowlights For SEO (& WordPress) via @sejournal, @martinibuster
2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026.
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Warning labels
On poison and high voltage wires, the label clearly informs us that this can kill us, right away. For obvious reasons, these are important labels, and generally quite effective. On cigarettes, it’s clear that if you smoke long enough, you’re going to die, and probably not pleasantly. The warning labels haven’t been nearly as effective
Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
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“It’s a bargain”
At some point, anything we buy feels like a bargain. Something needs to be worth more than it costs or we wouldn’t buy it. So, what makes what you offer a bargain? Is it that you’ve lowered the price, or have you increased the value?
Building blocks of marketing
The Method: Everyone who disagrees with you is right to do so–based on who they are and what they see Attention is priceless and trust is worth even more Marketing is the generous act of helping someone solve a problem Don’t find customers for your products, find products for your customers Permission is the privilege
The 7 Best Landing Page Builders For 2026 via @sejournal, @MattGSouthern
When conversions matter, these landing page builders give you the flexibility and optimization features to capture more customers.
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Your best work
“Feels So Good” and “Chuck E’s in Love” were megahits. They transformed the careers of their creators. But any fan of Mangione or Jones will tell you that it’s far from their best work. Not even close. And yet, that’s what the crowds came to hear. In a long tail world filled with browsing, it’s
All bananas are the same
Not just similar. Cavendish bananas (the usual kind here in the US) are all clones, each from a tree grafted from a tree grafted, all the way back, from the first tree of the species in the UK. There are problems with this. Sure, the banana is the most reliable fruit. The banana marketing folks
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.