LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
Month: novembre 2025
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
5 Google Ads tactics to drop in 2026
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.
The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
Winning the platform shift by Braze
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster
Ahrefs’ Brand Radar data shows that brand mentions are an important factor in AI search visibility.
The post Ahrefs Data Shows Brand Mentions Boost AI Search Rankings appeared first on Search Engine Journal.
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic via @sejournal, @martinibuster
Kinsta announced that customers will no longer have to pay for bandwidth caused by bot traffic.
The post Kinsta Managed WordPress Host Won’t Charge For Bot Traffic appeared first on Search Engine Journal.
26 AI SEO Statistics for 2026 + Insights They Reveal
AI search traffic went up 527% in just a year. Here are some more AI SEO statistics—with sources.
“But I didn’t know”
The second time you install vacuum tubes into a handmade 2A3 stereo amplifier, you’ll know that two of the four pins are slightly larger than the other two. And you’ll know that the tubes go in pretty easily, you don’t have to force them. You may know these things because the first time you did
Report: Apple To Lean On Google Gemini For Siri Overhaul via @sejournal, @MattGSouthern
Apple has reportedly selected Google to power the next generation of Siri through a partnership neither company plans to publicly acknowledge.
The post Report: Apple To Lean On Google Gemini For Siri Overhaul appeared first on Search Engine Journal.