Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions remain supported.
The post Google Deprecates Practice Problem Structured Data In Search appeared first on Search Engine Journal.
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Google said these features « aren’t being used very often and aren’t adding significant value to users. »
Content optimization means improving your pages for both search engines and AI tools so they reach more people and convert better.
YouTube now lets creators filter analytics metrics by organic versus paid traffic, ending confusion about how advertising affects channel performance.
The post YouTube Separates Organic & Paid Metrics In Channel Analytics appeared first on Search Engine Journal.
When marketing and technology clash, SEO and site performance suffer. Bill Hunt outlines how to unify both for long-term digital resilience.
The post The CMO-CTO Power Struggle: Solving The Web Effectiveness Stalemate appeared first on Search Engine Journal.
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
How do you optimize for AI Overviews, ChatGPT, and SGE? Get expert-backed frameworks to improve visibility, measure impact, and lead in AI-powered search.
The post AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On appeared first on Search Engine Journal.
Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new opportunities.
A practical guide to using GA4 Attribution Paths to correct misaligned bidding, evaluate funnel impact, and justify budget allocations across campaigns.
The post Using Attribution Paths To Transform Your Google Ads Strategy appeared first on Search Engine Journal.