Good at pivoting

Seth Seiders, (Al Capone’s accountant) wrote a book about the “pivot man.” This is a key function in industrial organizations, bureaucracies and any organization with more than thirty people. It’s someone (often not a ‘man’) with a boss and with employees. In our modern world, this person goes to meetings. That’s their job. The company

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Optimizing the landing page

It might be your website, your brochure, the inside of your store… This is a fine thing to do, but it’s not particularly effective. The secret isn’t to optimize the landing page. it’s to optimize the reason people are coming to your site. You can’t convert people who don’t want what you have… you need

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