Microsoft makes Clarity mandatory for publishers
Microsoft now requires third-party publishers to use Clarity, ensuring transparent, brand-safe ad placements and filtering noncompliant traffic.
Month: novembre 2025
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter automation tools for large-scale ad management.
Report Links Original Research to Higher B2B ROI via @sejournal, @MattGSouthern
A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust.
The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.
SEO vs. AI search: 101 questions that keep me up at night
Here’s why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its business model.
Google expands image search ads with mobile carousel format
Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user attention.
With negative review extortion scams on the rise, use Google’s report form
Last month, Google launched a form to report negative review extortion scams and it seems to work.
Google tightens rules on fraud-linked phone numbers in ads
Advertisers should review and verify all phone numbers in their ads, as Google will soon disallow any linked to fraud or past policy violations.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search.
The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.