How to tell if Google’s AI Max for search is actually working
AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.
Month: novembre 2025
From scripts to agents: OpenAI’s new tools unlock the next phase of automation
OpenAI’s tools link AI reasoning with real actions. See how agents and MCPs can streamline PPC workflows and expand what automation can do.
Adobe To Acquire Semrush In $1.9 Billion Cash Deal via @sejournal, @MattGSouthern
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack.
The post Adobe To Acquire Semrush In $1.9 Billion Cash Deal appeared first on Search Engine Journal.
Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger via @sejournal, @billhunt
Bill Hunt outlines how proactive digital integration prevents post-acquisition visibility loss and turns M&A into a driver of growth.
The post Digital Equity Is Brand Equity: Don’t Lose Search Visibility In a Merger appeared first on Search Engine Journal.
Adobe to acquire Semrush
Adobe will acquire Semrush for $1.9 billion, the companies announced today, with closing expected in the first half of 2026.
Should Advertisers Be Worried About AI In PPC?
AI has long driven PPC, yet success still depends on knowing where automation helps and where it hurts.
The post Should Advertisers Be Worried About AI In PPC? appeared first on Search Engine Journal.
How to get cited by ChatGPT: The content traits LLMs quote most
An audit of nearly two million sessions shows how answer capsules, clean formatting, and original data drive ChatGPT citations.
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
Kinds of stealing
Most cultures are built around the idea of private property. Grain is harvested once a year and stored for months. If someone steals the grain (which is difficult to securely lock up), it threatens the livelihood of the farmer and the stability of the community. By the time Hammurabi codified Babylonian law around 1750 BCE,