How to Get Ahead in AI Search with Semrush
See how to measure and grow your brand’s visibility in ChatGPT, Google AI, and more using Semrush. Follow this step-by-step guide to get started.
Month: octobre 2025
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites via @sejournal, @MattGSouthern
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal.
Google DeepMind’s BlockRank could reshape how AI ranks information
Google’s new BlockRank model promises faster, smarter AI retrieval and hints at how Google’s future ranking systems may evolve.
Microsoft Locks In OpenAI Partnership Through 2032 via @sejournal, @MattGSouthern
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B
The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal.
AI Is Breaking The Economics Of Content via @sejournal, @Kevin_Indig
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal.
LLM optimization in 2026: Tracking, visibility, and what’s next for AI discovery
LLM optimization is evolving from intuition to measurement. Here’s how to track visibility, align with SEO, and prepare for what’s next.
How to balance speed and credibility in AI-assisted content creation
AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode.
Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader
Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes.
The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages? appeared first on Search Engine Journal.