How to use Google Ads Promotion assets (a step-by-step checklist)
Here’s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.
Month: octobre 2025
Why your SEO and PPC teams need shared standards to unlock mutual gains
Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search channels.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.
The post Why The Build Process Of Custom GPTs Matters More Than The Technology Itself appeared first on Search Engine Journal.
The new SEO sales tactic: Selling the AI dream
Agencies are repackaging old SEO fundamentals as “AI SEO.” Here’s how to spot what’s truly new versus what’s just clever rebranding.
AI Content Marketing: What It Is & How to Get Started
Discover how AI tools can streamline your content marketing so your team creates better content in less time.
How Google Discover REALLY Works
Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.
The post How Google Discover REALLY Works appeared first on Search Engine Journal.
How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal.
10 Effective Content Marketing Tactics for 2025 and Beyond
Content marketing tactics are ways to reach and engage target audiences through blog posts, videos, etc.
How to Turn Every Campaign Into Lasting SEO Authority [Webinar] via @sejournal, @hethr_campbell
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies.
The post How to Turn Every Campaign Into Lasting SEO Authority appeared first on Search Engine Journal.
Beyond the checkbox mindset
So many bits of information are flying around. Emails to us, articles, posts, videos, updates, memos, meetings, books… The most common (and apparently efficient) approach is to quickly look over the new information. If it confirms what you already know, check it off. If it contradicts what you believe, find a reason to ignore it.