What AI means for paid media, user behavior, and brand visibility
AI is collapsing funnels and changing how ads are discovered. Staying relevant means evolving how campaigns, content, and brand connect.
Month: septembre 2025
Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants via @sejournal, @gregjarboe
The antitrust ruling keeps Google intact but rewires the search marketplace. How should marketers plan for AI assistants, auctions, and rising TAC costs?
The post Google’s Antitrust Ruling: What The Remedies Really Mean For Search, SEO, And AI Assistants appeared first on Search Engine Journal.
Under the circumstances
Everyone is always doing their best. Given their situation, priorities, and awareness (the circumstances), people make choices. If we want to change how others respond, we need to change their circumstances and how they see their options.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon.
False scarcity
Often, the things we want the most aren’t directly related to the things we need. In fact, they might be very similar to things we already have. Wants are fueled by stories, and stories come from culture and connection and marketing, not from our actual physical or spiritual needs.
System architect/system victim
Don’t play games you can’t win. If the deck is stacked against you, a smart option is to go to a different table and play with a different deck. The dominant system wants you to wait to get picked. It indoctrinates people, again and again, in accepting its hegemony and insight and wisdom, so that
SEO in the age of AI: Becoming the trusted answer
Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become the brand they consistently recommend.
The Problem With Always-On SEO: Why You Need Sprints, Not Checklists via @sejournal, @coreydmorris
Rethink endless SEO checklists with a sprint-based approach that prioritizes impact, aligns with strategy, and delivers measurable results.
The post The Problem With Always-On SEO: Why You Need Sprints, Not Checklists appeared first on Search Engine Journal.
How generative engines define and rank trustworthy content
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
Self awareness and the luck-skill gap
One sort of delusion is believing that we’re smart and skilled simply because we got lucky. This perpetuates a cycle of bad decisions that just happened to lead to good outcomes, and causes people to confuse their wins with heard-earned skill. Often, when someone successful in one field (where they compounded an early lead) moves