Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Month: septembre 2025
Making a point
…might not be the same as making an impact. Making a point doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Anthropic Agrees To $1.5B Settlement Over Pirated Books via @sejournal, @MattGSouthern
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.
The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
Google Publishes Exact Gemini Usage Limits Across All Tiers via @sejournal, @MattGSouthern
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows.
The post Google Publishes Exact Gemini Usage Limits Across All Tiers appeared first on Search Engine Journal.
Google can’t decide if the web is thriving – or dying
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
GEO and SEO: Convergence, divergence or something in between
As AI reshapes search, GEO may emerge as its own discipline, remain part of SEO, or settle in the middle. Here’s how the future could unfold.