The first generation of gen AI use cases in marketing are streaking through the Hype Cycle

Ah, the Hype Cycle. No other curve is both so revered and reviled. When it comes generative AI’s Hype Cycle, especially its application in marketing, there are three things we need to acknowledge: First, “gen AI” is not a single technology moving along the Hype Cycle. Is it at the peak of inflated expectations? The trough of disillusionment? The…

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