Becoming AI-native: The next leap for SEO professionals
Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.
Month: août 2025
Compounding luck
Human luck doesn’t even out. Regression to the mean explains that in statistics, outlying events tend to be overcome by average ones. But in society, the opposite is often true. A small headstart becomes a bigger one, or a small stumble can turn into something that is hard to overcome. Individuals can work to amplify
Google to restrict political ads in the EU under new policy
Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.
6 AI Marketing Myths That Are Costing You Money [Webinar] via @sejournal, @duchessjenm
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.
The post 6 AI Marketing Myths That Are Costing You Money appeared first on Search Engine Journal.
Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern
Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce reliance on U.S. tech providers.
The post Ecosia & Qwant Launch European Search Infrastructure appeared first on Search Engine Journal.
Sitelinks now factor into Google Performance Max ad strength
Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.
Google rolls out AI-powered asset optimization for Demand Gen ads
Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.
Google Says AI Clicks Are Better, What Does Your Data Say? via @sejournal, @MattGSouthern
Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.
The post Google Says AI Clicks Are Better, What Does Your Data Say? appeared first on Search Engine Journal.
ChatGPT is using Google Search, multiple tests suggest
Tests reveal ChatGPT Plus quoting content only indexed by Google. Is ChatGPT Plus somehow sourcing answers using Google Search results?
Study: Advanced Personalization Linked To Higher Conversions via @sejournal, @MattGSouthern
Deloitte research commissioned by Meta shows personalization boosts conversions by 16%, with a framework to assess and improve your strategy.
The post Study: Advanced Personalization Linked To Higher Conversions appeared first on Search Engine Journal.