GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Month: août 2025
Is AI Cutting Into Your SEO Conversions? via @sejournal, @Kevin_Indig
From AI Overviews to attribution loss, here are five reasons SEO conversions may be falling and how to check what’s hitting you hardest.
The post Is AI Cutting Into Your SEO Conversions? appeared first on Search Engine Journal.
The $1 trillion generative economy that smart SEOs will own
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
Ask An SEO: The Metrics That Matter For Content Strategies via @sejournal, @rollerblader
Content KPIs vary by business model. Adam Riemer breaks down which metrics really matter for driving revenue, leads, and brand growth.
The post Ask An SEO: The Metrics That Matter For Content Strategies appeared first on Search Engine Journal.
Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
How Search Engines Work [Explained]
Search engines crawl the web, store the discovered content, and then serve the most useful results.
After the shortcuts
The initial adoption of new technology follows a regular pattern. The first group are hobbyists, people looking for a fascinating way to spend time. But that’s a small group–ham radio operators, for example, or theremin musicians. It’s the second group that gets the rest of us to take notice. They use technology to save time
Google Confirms That AI-Generated Content Should Be Human Reviewed via @sejournal, @martinibuster
Google’s Gary Illyes said that AI-generated content should have human editorial oversight.
The post Google Confirms That AI-Generated Content Should Be Human Reviewed appeared first on Search Engine Journal.
What Is Query Fan-Out & Why Does It Matter?
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.