Want your ads on YouTube TV? Here’s what Google says you need
Google’s new help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on YouTube TV.
Month: août 2025
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads via @sejournal, @MattGSouthern
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote. »
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The implosion of the blogging-for-dollars revenue model
Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging boom. Here’s what’s coming next.
From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools via @sejournal, @Dixon_Jones
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence. Which school of thought makes the cut?
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Measuring what matters in a post-SEO world
Stop sending ranking reports no one cares about. Learn the metrics that prove SEO’s value in an AI-heavy, zero-click world.
AI Search Changes Everything – Is Your Organization Built To Compete? via @sejournal, @billhunt
Ranking without representation means you’re invisible. Bill Hunt outlines how to restructure for AI Overviews, entity alignment, and competitive visibility.
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How Dale Carnegie’s principles are foundational for Positionless Marketing by Optimove
Why the habits behind « How to Win Friends and Influence People » are essential for today’s AI-enabled marketers.
Moving without traveling
Moving is physical, travel is an emotional journey. Moving takes us from one place to another, one job to another, one situation to another. But if we seek to insulate ourselves from the emotional labor of travel, we can build a cocoon around our experience and discover nothing. Once we choose to see what’s actually
Earn 1,000+ Links & Boost Your SEO Visibility [Webinar] via @sejournal, @lorenbaker
Earn 1,000+ backlinks and boost SEO visibility with AI-ready strategies. Save your spot for this actionable link building webinar on August 27.
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