When to restructure your Google Ads account – and how to do it right
Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.
Month: août 2025
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers via @sejournal, @TaylorDanRW
Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure.
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How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think via @sejournal, @theshelleywalsh
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now.
The post Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think appeared first on Search Engine Journal.
How to protect your brand reputation in AI search by Semrush Enterprise
AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
Google Explains Why They Need To Control Ranking Signals via @sejournal, @martinibuster
Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google’s control.
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“And now, a word from our sponsor”
Not really. Just a post about sponsors. Even if you don’t run a media company, the way media companies run matters. That’s because media shapes our culture and how we spend our time. There are three kinds of ad models, and it’s easy to confuse them. The most common and historically powerful is the traditional
Google Gemini Adds Personalization From Past Chats via @sejournal, @MattGSouthern
Google’s Gemini now personalizes replies from past chats and adds Temporary Chats, rolling out now with controls you can manage.
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OpenAI Brings GPT-4o Back For Paid ChatGPT Users via @sejournal, @MattGSouthern
OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations.
The post OpenAI Brings GPT-4o Back For Paid ChatGPT Users appeared first on Search Engine Journal.
YouTube expands Promote tools, no Google Ads needed
YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.