The end of easy PPC attribution – and what to do next
Cookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
Month: août 2025
AI-Powered Search: Adapting Your SEO Strategy via @sejournal, @wburton27
Ranking today takes more than keywords. Here’s how to create AI-friendly, user-focused content that keeps your brand visible in today’s evolving search ecosystem.
The post AI-Powered Search: Adapting Your SEO Strategy appeared first on Search Engine Journal.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
The new Kickstarter is live
More than ten years ago, we broke records with my previous Kickstarter. Now I’m back with a suite of AI-powered cards. For the last five months, I’ve been in full sprint mode, and this is what I’ve been building. We launched the Mentor Deck in beta two weeks ago, and I was thrilled and delighted
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts via @sejournal, @martinibuster
OpenAI announced ChatGPT-5 Google Apps connectors for Gmail, Calendar, and Contacts for Plus users
The post ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts appeared first on Search Engine Journal.
Google boosts iOS App campaigns with new formats, AI tools
Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.
Google Brings AI Trip-Finding To Google Flights via @sejournal, @MattGSouthern
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences.
The post Google Brings AI Trip-Finding To Google Flights appeared first on Search Engine Journal.
Google Ads adds ‘Share of Cost’ toggle to PMax reporting
The new toggle reveals exactly how PMax budgets are split across channels, unlocking scaling opportunities for advertisers.
Tackling the Problem of Rogue Content
That 2017 blog post still getting clicks? It might be quietly wrecking your brand. Rogue content—off-brand, outdated, or misaligned—skews your data, confuses your audience, and spreads fast. Here’s how to spot it, stop it, and protect your content ecosystem.
The post Tackling the Problem of Rogue Content appeared first on Scoop.it Blog.
The Verifier Layer: Why SEO Automation Still Needs Human Judgment via @sejournal, @DuaneForrester
Content automation is growing fast, and so is legal risk. Universal verifiers may be the next step toward trust in AI-driven SEO.
The post The Verifier Layer: Why SEO Automation Still Needs Human Judgment appeared first on Search Engine Journal.