Infinity is not a number

Little kids get confused about this… just add a few more to a very big number, and you have infinity. Actually, infinity is a feeling and a concept built on the presumption that it can never be reached. In a metrics-driven world, infinity is a dangerous thing to wish for, because it can never be

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Activation is not a secret

…but it’s often overlooked. A farmer might yearn for twice as much land. But it’s far more efficient to double the yield on the land he already has. Marketers often hustle to get the word out. To reach more people. And yet, activating the fans you already have–the ones who trust you, who get the

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Expectations

We might deserve something. We might be entitled to it. But expectations are a story we tell ourselves, and that story is up to us. The simple life hack is to lower your expectations, regardless of what you’re entitled to. Create the conditions for the outcome you seek, but leave yourself room if it doesn’t

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