For 13 years of the ever-expanding martech landscape, conventional wisdom has predicted that our industry would consolidate. That conventional wisdom has failed spectacularly. Or more accurately, the conventional wisdom of the software industry from 10, 20, 30 years ago has been disrupted by new dynamics, in a new environment. The barriers to creating software are a fraction of what…
Google’s Martin Splitt discussed how SEOs and site owners can fight malicious bots and improve site performance
The post Google Shows How To Block Bots And Boost Site Performance appeared first on Search Engine Journal.
Google’s John Mueller shared an unexpected perspective on the ranking impact of title tags, clarifying their actual influence
The post Google Says Title Tags “Maybe” Impact Rankings appeared first on Search Engine Journal.
If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project, a bigger mission that involves making a change happen, it’s much more productive to accept help. When
Google’s revamped Video SEO documentation shows four ways to make content more effective
The post Google’s Revamped Documentation Shows 4 Reasons To Refresh Content appeared first on Search Engine Journal.
Google’s John Mueller cautioned against simply redirecting URLs in order to « fix » 404 errors, explaining how best to handle them
The post Google Cautions On Improper 404 Handling appeared first on Search Engine Journal.
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews.
The post Google Confirms AI Overviews Affected By Core Updates appeared first on Search Engine Journal.
Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms
The post 6 Ways Spammers Exploit Google With Reddit appeared first on Search Engine Journal.
Googlebot is the website crawler Google uses to find content on the internet. Learn how it works in this guide.